HIGH-IMPACT PAID SEARCH AUDITS FROM PAID SEARCH MAGIC

Are you worried your paid search accounts are being mismanaged?

You’re responsible for your company’s marketing (among so many other things!) And you’re beyond frustrated trying to get Google Ads under control.

Learning and managing paid search is not something you signed up for. But here you are, because:

Your account is running on autopilot – and you don’t have the time or expertise to dig into how it’s working.
Your ads manager left your team – and took all her insights with her.
You’re not sure your vendor or employee is doing a good job – and you’re losing patience asking questions and not getting answers.

Every month, you pay thousands of dollars to show up on search engines. And you’re not even sure it’s working.

Paid search marketing isn’t cheap. And yet your ads manager and account reps are constantly telling you to increase your budget.

You’re not sure if your investment is giving you a good return.

Are your expectations too high? Should you spend even more? Or maybe pull the plug completely?

You need an unbiased, expert second opinion.

The monthly reports you get (if you even get them) aren’t telling you what you need to know.

The “free audit” pitches you get are nothing more than sales tools designed to scare you and get you as a client.

You don’t have the information you need to make an informed decision.

You don’t want to make waves, re-hire needlessly, or get in the same cycle all over again.

You just need someone to help you make sense of it all.

I can uncover your account’s real potential so you know what to do next.

I’m Amy Hebdon, founder of Paid Search Magic.

Since 2004, I’ve reviewed and managed hundreds of Google Ads accounts.

I know what questions to ask, what settings to check, and what options to use to get you the most value from your account.

I know that you’re ready to have a clear strategy, but you just need a sense of the landscape and context for how your account is performing.

I’ve designed my signature High-Impact Paid Search Audits to answer your biggest questions and drive action. I hand-build each one to uncover the biggest issues for *your* account and business goals.

I’ll dig in to the concerns that have been eating at you for months, so you don’t stay stuck wondering how to move forward.

Get your custom High-Impact Paid Search Audit in just 7 days

Give me a week, an NDA, and access to your account.
Then let me work my magic and discover the story of your paid search account.

Here’s our process:

1. Kick-Off

We start by discussing your questions and goals for the audit.

Once the proposals and NDAs are signed, I’ll request account access.

I can work with your team or work discreetly, it’s up to you.

2. Audit Begins

I go to work reviewing your account. I use automated tools & also go under the hood to see how everything’s performing.

Typical turn around is 7 days. Let me know if it’s a rush!

3. Report is Sent

Your report will be 25 – 40 pages of insights, observations & recommendations.

You’ll find screenshots, charts, instructions & a prioritized review of action items.

4. Bonus Call

Once you’ve reviewed your report, schedule your 45 minute bonus call to discuss your audit and your account.

These calls lead to decisions and breakthroughs.

Goals & KPIs

Conversion types
Performance
Tracking

Account Setup

Budget division
Seasonality
Account settings

Campaigns

Campaign structure
Budget & performance
Targets & strategy

Network Coverage

Search & Shopping
Display
Youtube & Gmail

Ad Groups

Salience
Message match
Themes & relevancy

Keywords

Match types
Search terms
Negatives

Bid Adjustments

Ad scheduling
Devices
Networks & partners

Landing Pages

Offer & messaging
Conversion rate
Optimization

Ad Copy

Messaging
CTR & CVR
Rotation

Ad Extensions

Coverage
Appeal
Opportunities

Targeting

Location
Audiences
Remarketing

Competitive

Auction insights
Positioning
Opportunities

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An audit shouldn’t just grade you. It should guide you.

Most paid search audits give you a lot of noise, and very little signal.

They tell you how many keywords are active, but not whether the keywords are right for your strategy.

They report on cost per lead, but don’t uncover that the wrong goals are being tracked as conversions.

They tell you how many landing pages you have, but don’t tell you whether they’re turning your prospects into customers.

Knowing how many ad groups you have doesn’t tell you what you should do with your account.

You need an audit that provides meaning, not just metrics.

You need the truth, not just a grade.

Get a 360 degree view of your strategy.

“Amy’s paid search audit exceeded our expectations.

It approached our business with a 360 degree view of our digital strategy. The results were comprehensive and provided immense detail that gave us potential tactics that are highly leveraged and proactive for more conversions.

All delivered with an approachable personality, methodical approach, and true professionalism.”

– Randall, Director of Marketing & Communications

Know your next step without having to learn Google Ads.

You don’t have to figure this out on your own.

Your audit will show you exactly what’s working for you, how the account has been managed, and what changes will have the highest impact.

It will answer the questions you have, like “why is my account spending so much compared to last year?”

It will answer the questions you don’t have, like “even though your CPCs are down, the cheaper traffic came from clicks on apps in foreign languages.”

You’ll get clarity and confidence for how to move forward.

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Your custom audit is a fraction of your monthly spend on Google Ads, and pays for itself many times over.

You get:

Initial strategy call
Audit of 1 Google Ads account (goals, strategy, budget, settings, targeting, performance, messaging, bids, etc)
Light review of 1 Google Analytics account (goal tracking & channel performance)
Fully custom 25 – 40 page pdf report
Bonus 45 minute review call (can be recorded)

A High-Impact Paid Search Audit is only $1,250. But if you request your audit before Sept 30, 2018, you pay only $1,000.